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18.10.2022

Benefits of selling on meesho

Meesho is one of India’s largest online marketplace platforms for Resellers. Founded in the year 2015 by two IIT Delhi graduates -Vidit Aatrey and Sanjiv Barnal, the platform now has nearly 2.6 crore resellers. The online platform connects resellers to manufacturers, who list their commodities on the Meesho App, enabling Resellers to choose from any of the listed products and sell them to their clients through social networking Apps – Facebook, Instagram, and WhatsApp. Mesho aspires to build an environment where anybody can establish their business without financial investment.

How to Sell on Meesho

Selling on Messho is a simple process. The seller should register on Mesho and follow the simple steps outlined to register for selling on Meesho. Pre-requisite: The seller ought to have a GSTIN number and active bank account to begin the process.

1. Register on Meesho or Create a Seller Account: Create a Seller account on Meesho label crop by furnishing Mobile Number, e-mail address, and Seller details, and setting a password after the due authentication process through an OTP received on the mobile number. Now Supplier panel can be accessed, and one can opt to receive updates on the mobile number by clicking on the option.

2. Listing product catalogs

The next important step is listing catalogs of products on the Meesho platform. Meesho has the option to create catalogs for products with more than one design. Creating a catalog with 4-5 products helps improve the chances of bagging an order. Well-organized catalogues with good-quality pictures of the products have to be uploaded. Product catalogs with very good quality pictures and good product description help Resellers sell the listed products. One can upload single or multiple catalogs.

3. Getting Orders:

Once product catalogs are live on Meesho, Resellers start sharing the product with their customers through Facebook, Instagram, WhatsApp, and social media platforms. Setting the right price is one of the important elements in attracting customers. Meesho provides a Price recommendation tool, which suggests competitive prices for a product compared to the market. Next-Day Dispatch (NDD) program is an important part of Meesho’s initiative to enhance the user experience. Under NDD, the seller must dispatch orders on the next day of receiving orders. If a seller qualifies for the Next-Day Dispatch (NDD) program, Meesho will prioritize those items on the product page. This also triggers an NDD tag visible on the product page. An NDD tag, on average, generally leads to an increase of 12% in customers’ interest.

4. Product Delivery

Once an order is received, Meesho notifies on the App-Supplier panel and through e-mail. Accept the Order. The supplier’s Panel also provides the option to download the label and manifest. After packing the product, paste the label on the package. As Meesho looks after the shipping part of the product at no cost, one has to hand over the package to its logistic partner. (Meesho has a panel of many Logistic Partners who take the responsibility to pick up the product from your location and drop it at the customer’s address. Hence, you need not worry about the shipping. Meesho supplies the product to the customer at zero delivery cost.

5. Payments for Orders delivered:

Payments for products sold, including ‘Cash on delivery orders, will be deposited to the designated bank account on the 15th day of order delivery. These details of payment received can be seen on the Mesho Supplier panel. The seller panel has many kinds of payment-related details –like deposited balance, future payment, and more. It may be noted that the payment for every sold product includes the Meesho commission.
Why Do Sellers Prefer Selling on Meesho?
Considering the several e-commerce platforms available, Sellers still prefer to sell on Meesho because of the following reasons:
Lowest commission rate: Meesho charges the lowest commission in the e-commerce industry, and Meesho doesn’t charge any commission fees on many products. Further, as mandated, a GST of 18% on the commission fee is also levied. Unlike many other e-commerce platforms, Meesho label crop doesn’t charge a fixed fees, collection fees, or any hidden fees. Ease of listing and using the App: The Meesho App is simple to use. Listing product catalogs is quite simple, and payments are timely and reflected on the App. Selling destination or selling hub: For many small-medium and branded-unbranded suppliers. Meesho presents an excellent platform choice. Suppliers can substantially improve their earnings and provide competitive prices to sellers.

Conclusion

With a booming e-commerce market, Meesho is a very good online e-commerce marketplace, especially in the clothing, accessories, and lifestyle product categories. Selling on Meesho is an excellent proposition for many Suppliers, Resellers, and Small and Medium Enterprises. Meesho offers simple and pioneering industry features. The Meesho platform provides a simple process of registration and listing products and product catalogs for the benefit of stakeholders. For Sellers with a good social media following, the Meesho listing will enhance visibility, reach, and boost sales on the social media platforms.

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